How much does a doctor’s visit cost? It sounds like a simple question. Yet most people who call a primary care office never get a straight answer. Direct primary care cost works differently: one flat monthly fee, no surprise bills, no insurance maze. At About You Family Medicine, that fee is $99 a month, and it covers more than most people expect.
If you’re reading this, you’ve probably already called an office, asked “what does a visit cost?”, and been told “it depends on your insurance.” That answer is exactly what we set out to fix.
What You Actually Get for $99 a Month
The $99 monthly membership isn’t a discount card or a coupon. It’s unlimited access to your primary care doctor. No copay at the door. No bill in the mail three weeks later.
Here’s what’s bundled into that flat fee:
- Unlimited office visits with no per-visit charge
- Longer appointments — 30 to 60 minutes, not a rushed 15
- Same-day or next-day appointments for urgent needs
- Telemedicine from home
- 24/7 access to your provider by phone or text for acute issues
- General in-office procedures at no extra cost
- Deeply discounted lab tests and medications
You can see the full breakdown of what the $99 membership includes on our membership page. The short version: it’s built to cover the everyday care a family actually uses.
HSA and FSA: Yes, You Can Use Them
A common worry is that a membership fee won’t qualify for tax-advantaged health dollars. Many of our members pay their monthly fee straight from an HSA or FSA. If you have one, it can usually go toward your membership.
Why There’s No Insurance (and Why That Lowers the Cost)
This is the part that surprises people most. About You Family Medicine doesn’t bill insurance. We’re a membership practice, plain and simple.
Removing insurance removes a small army of overhead: billing departments, coding staff, claim denials, and the back-and-forth that quietly inflates the price of American healthcare. Those savings go back to you in the form of a predictable monthly rate and rock-bottom prices on labs and prescriptions.
From the Front Desk: The number one question our team answers on the phone is “do you take my insurance?” The honest reframe is this: we don’t take it because not taking it is what keeps your care affordable and your doctor focused on you instead of a claim form.
Direct Primary Care Cost vs. the Insurance Math
Let’s put real numbers next to each other. A traditional primary care visit without insurance often runs $150 to $300. With insurance, you’re still paying premiums, then copays, then whatever the deductible doesn’t cover.
For $99 a month, a member who visits once gets a bargain. A member who visits six times that month pays the same $99. Families managing a chronic condition, frequent sick visits, or simply wanting a doctor who answers texts tend to feel the value fastest.
Worth Running the Numbers: Add up last year’s copays, urgent care trips, and the cash you spent on prescriptions and basic labs. Compare that total to $1,188 a year. For a lot of households, direct primary care comes out ahead, and that’s before counting the value of same-day access.
Labs, Imaging, and Medications
Membership also gets you wholesale-style pricing. Routine bloodwork that might cost hundreds elsewhere is a fraction of that here. Our in-house formulary lets us dispense many common medications at direct cost, without insurance markups.
What the Membership Doesn’t Cover
Honest pricing means being clear about the edges. Direct primary care is not insurance, and it isn’t meant to replace it.
You’ll still want coverage for hospital stays, emergency room visits, specialist care, and major surgeries. Many of our members pair their membership with a high-deductible health plan, often a lower-premium combination that handles both everyday care and worst-case scenarios.
If you’re on Medicare, you’re still welcome. Dr. Sanders is opted out for office visits, but labs and imaging he orders can still be billed to Medicare in most cases.
Pricing Beyond the Membership
Not everything requires a membership. Some visits are simple, one-time, flat-fee services:
- DOT physicals: $99, no membership required
- Sports and school physicals: $99
- Urgent care visit without membership: $199 (labs or in-office treatment may add cost)
- Employment physicals, drug screens, and lab tests through third-party administrators
You can review the full range of services to see what’s available with and without membership.
As a direct primary care leader across metro Atlanta, About You Family Medicine has built its reputation on one thing: transparent, flat-fee care that lets patients in Roswell, Smyrna, and Midtown know the price before they walk in. That clarity is the whole point.
Healthcare That Adds Up
Direct primary care cost comes down to one honest number: $99 a month for unlimited access to a doctor who knows your name. No copays, no surprise bills. For families and self-employed folks tired of the insurance shuffle, the math tends to speak for itself. Schedule a free, no-obligation consultation and we’ll walk you through exactly what your care would cost.
FAQs
What’s the best way to compare direct primary care cost to my current insurance?
Add up everything you spent on primary care last year — premiums tied to your plan, copays, urgent care visits, basic labs, and routine prescriptions. Put that total next to $1,188 a year ($99 × 12). Many people find direct primary care costs less once same-day access and discounted labs are factored in, especially when paired with a high-deductible plan.
Does the $99 membership replace my health insurance?
No. The membership covers your everyday primary care: visits, basic procedures, discounted labs and medications. You’ll still want insurance for emergencies, hospital stays, specialists, and surgery. Most members keep a high-deductible health plan alongside their membership for those bigger, less frequent expenses.